Antispam Blogs



             


Tuesday, March 18, 2008

Bulk Email, Spam and Email Marketing

This issue focuses on the effective use of email lists and bulk email for website and business promotion. Bulk email essentially consists of sending the same message to some number of recipients at the same time.
Excerpted from PlanetLink's Enews - an email newsletter delivered for FREE to your computer. To subscribe, go to www.planetlink.com

This issue focuses on the effective use of email lists and bulk email for website and business promotion. Bulk email essentially consists of sending the same message to some number of recipients at the same time. Spam is characterized as sending bulk mail to recipients whom you have had no prior contact or permission.

The issue of whether or not to send Spam can be summed up in three words - "don't do it." While it's not currently illegal under Federal law, (although sending bulk non-approved faxes is), it is generally not permitted by Internet Service Providers under their "terms of service" agreement (PlanetLink's terms of service can be found at http://www.planetlink.com/policy.html). Most ISPs will issue a warning on the first occurrence and cancel a client's service on the second. The reason for zero tolerance is that while the responsible party can literally send millions of messages almost for free, the costs associated with sending, delivering and receiving spam are incurred by the recipient whose time is spent processing unwanted mail as well as the ISPs that transport and store email. A recent European Commission report found that the world wide cost is $9.36 billion per year.

The other reasons for not sending Spam are the impact it has on the reputation of the company and the risk of interruption or cancellation of service. The other issue of importance for ISPs whose client's repeatedly send spam is that mail sent from their network can be blocked by other ISPs trying to stop spam from reaching their clients; potentially affecting thousands of customers. Under California Bus. & Prof. Code Section 17538.45, sending spam through a mail server based in California is illegal and allows for damages of $50 per message.

So, if we can't send Spam, what can we us bulk email for?

Bulk email is great tool for keeping in touch with your clients and customers, sending newsletters, service messages, announcing special offers and more. It can also be used to keep in contact with prospects on an ongoing basis and is an effective sales tool for generating new business. Systems can be implemented that make it easy to send automated messages on a regular basis. Systems can also be implemented which make it easy for visitors to subscribe to your list. Subscriber management features also make it easy for you to add, delete, schedule and send messages as required.

PlanetLink can assist you in setting up an effective email list system for your business and can implement anything from a fully automated system to a manual system. For more information, call us at 415-884-2022 or email info@planetlink.com.

Important Tips:

Create an opt-in email list on your website.

Don't buy a database of email addresses and send them bulk email - this is Spam.

Spam can be reported to http://www.spamcop.net.

Collect email addresses on a "sign up sheet" at public events, trade shows and presentations. Let them know on the form that they will be added to your email list and give them a check box to confirm their participation.

If you send bulk email to your list, make it easy for them to unsubscribe.

In the bulk message that you send, remind them of how and/or why they are on your list.

Be sensitive to your list - people are busy and they get lots of email.

Steve Lillo author of Websites That Work! is the President of PlanetLink, a website design and consulting firm which specializes in creating websites which get results. They also provide their Web Rx Service for increasing the effectiveness of existing websites. PlanetLink can be reached at http://www.planetlink.com or by telephone at 415-884-2022.

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Tuesday, March 11, 2008

How to Build Spam-Free Email Campaigns

In the current Internet market, many people are confused as to how they can use email to build their online businesses, while consumers are fighting off the evils of spam email. As a result, we are tackling this most important issue today.

The ideal way to use email to develop your business is by creating a double opt-in list on either YahooGroups, Topica.com, SmartGroups.com or FreeLists.org.

I have dozens of these lists in existence myself. Basically each opt-in list provides a specific talking point or advertising point that people are interested in. (Examples: I have a dozen lists for free-reprint articles, 2 lists for ezine ad swaps, 2 small lists talking about online business, one for computer help. I also have a couple for advertising ezines to the public. I have tried safe-lists but the hosting companies keep deleting those.)

Additionally, I have at times past had up to 5 ezines, but right now only one. Each of the five ezines were on various topics --- including computer software, online marketing and general entertainment --- and all were double opt-in.

Each of the hosting companies allow you to place an ad in each mailing delivered to your group. With YahooGroups, you can only place one ad at the bottom of the email. With Topica, you can place your ads top and bottom. I cannot tell you much about FreeLists.org since I just learned about them this past weekend.

The trick to any opt-in list is providing something based on a niche interest. Provided your list delivers something of value to the subscribers, the people will sign up to receive them.

With the ezine, you would try to provide some type of valuable information of interest to your target market. By consistently providing valuable information to your readers, you will be building the relationships with people who will likely buy from you in the future.

Let me say one thing here. Do not let an ezine distract you from your real purpose. Any ezine you develop is a tool to help you grow your business. Don't fall into the common trap of starting an ezine to promote your business and then thinking later that your ezine is your business.

There are in fact several large mailing companies out there with clean, double opt-in mailing lists for ads, but I must emphasize care when selecting one of these companies. If the mailing company cannot promise that their list is double opt-in, leave them be. Be sure to also get references and check those references. There are a lot of scammers out there sending spam to millions of harvested addresses and then trying to convince you that their mailings are safe. Buyer beware.

Double opt-in means that I as a subscriber request the mailing then I receive a verification email from the mailing list telling me that I must follow certain steps to verify my intentions to subscribe. Double opt-in is literally a method of getting someone to agree twice to receive future email.

Single opt-in lists can be and are often abused by their owners or the public-at-large. So avoid single opt-in lists at all costs. Even the appearance of Unsolicited Commercial Email (UCE/Spam) can be deadly for your business.

Ezine advertising is a great method of building business, but this too is very risky depending on your type of business. Knowing where to place your ads is always the greatest challenge. Some ezines are great and some are dogs. Some are expensive and some are inexpensive. Determining the strength of your ad copy is tantamount to your success before spending a single dime on advertising in ezines.

There are ezines offering free ads, but they are not worth much to your advertising bottom line. Most of these ezines don't have a solid buyers base to them at all. Rather, they are mostly comprised of sellers who were searching for the freebie advertisements. Just the same, you can use these to test your ads before taking your money to the paid ezines. This is just one of hundreds of ways to test your ads before purchasing expensive ad space.

Other ways to test your ads is to place them in classified ad websites, in safe-lists, in general advertising or niche mailing lists. You could run them in low-cost ezines. You can also set them up as independent doorway pages which are submitted to search engines.

There are also FFA pages that can be used for testing, but I generally recommend against FFA pages because the return is so very, vary low by the nature of how FFA pages are operated and used. In my mind, FFA pages simply are not worth the time or money that you invest in them.

Sites like http://SubmitAds.net permit you to place your ads in their directory and then send your message to people who will place their advertisements through your replicated SubmitAds website. If you were adventurous, SubmitAds actually sports a nice pay program to enable you to send email to everyone in their network at the intervals you decide. You may even earn a few additional dollars by participating in their program.

No matter what approach you take to place and test your advertising and ad copy, you should be running some type of tracking to determine the effectiveness of your advertising in circulation. Without some method of tracking being employed, your test results are based only upon guess work. In the real world of business, guess work just does not cut it. You need to know precisely what is working for you and what is not working for you.

There is no better way to determine what works and what does not than to employ some type of ad tracking software. There are a few companies employing such services, each with their own advantages and disadvantages, and each with very different pricing structures.

Shop around and see which ad tracking software is best for you and then use it to make a realistic determination as to what is working and what is not. Test your ads and your advertising mediums and track the results produced by each. And when the day is done, move forward with what has proven successful and then discard the rest.

Bill Platt is co-owner of PathTrax.com. By providing their users the ability to measure and track results connected to a specific ad or advertising media, PathTrax is helping small businesses expand the profits in their bottom line. PathTrax delivers flexible tracking URL's to track Who, Where, When, How Many? All for only pennies per day. http://PathTrax.com/x.pl/BP121,14

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Monday, March 10, 2008

How To Fight Spam

HOW TO FIGHT SPAM
(AND TAKE CONTROL OF YOUR INBOX) BY BB LEE (C)2002

(600 words)

Spammers send out thousands of emails per day. They know most of the emails will be deleted but for every thousand they know one sucker will bite.

The result, your email account will overflow with hundreds of unwanted emails from strange marketers. Consequently, legitimate business email will get lost in the junk.

What is Spam?
Spam(Junk Mail) is the mass distribution of unsolicited email across the Internet by certain unscrupulous marketers. Why do they choose this marketing tactic over others? Email is a cheap way to reach a large market.

Problems arise when these unethical spammers bombard accounts with their unsolicited sales literature. Most of their junk is blatant sales pitches for worthless garbage. In fact, most of their crappy stuff can be categorized as deceptive, fraudulent, get rich quick schemes, porno garbage, chain letters or MLM scams.

Hit And Run Tactics.
Once a spammer gets your email address on a hot list you'll get hundreds of junk emails per day. This will make it difficult for you to separate legitimate emails from the spam. Believe me, complaining does not work. Most spammers supply a fake return e-mail address. Spammers also use FREE trial ISP accounts. Like the one's offered by AOL. Once they've used up the free trial they are on the run to another ISP.

Unsubscribing Tactics.
Never click the unsubscribe link contained in their emails. Clicking the link will verify that your email address is legitimate and active. Thus, leading to even more unsolicited emails. Okay. This sounds tricky and unethical. Of course! Spammers are liars!

Who Pays For Spam.
You, the consumer. And your ISP. The average consumer spends 7 seconds reading or rejecting spam. Multiply this by hundreds per day, adding up to thousands per month. This takes a big chunk out of your Online time. And the price you pay for your ISP service. AOL complained of receiving over 1.8 million spams from one spammer per day until they filed a court injunction to stop the spam attacks. But not before causing thousands of consumer complaints.

Fight Spam.
Here are ways to fight spam.

-Close all the spammed email accounts. Set up new accounts and be very careful who you give your main email address to.

-Set up filters to direct the spam directly to the trash folder. Read your email program help files for complete instructions.

-Open Junk Mail Accounts. These are accounts specifically set up for unsolicited emails. Use these accounts when advertising at FFA's, Free Classifieds, or when an unfamiliar website ask for your email address.

-Report spammers. Spammers are tricky. Many spammers supply fake return addresses. But it is worth a try.

Report spammers.
http://www.SpamCop.net

Spam Abuse.
http://www.spam.abuse.net

Spam laws.
http://www.Cauce.org

-Use special software to fight spammers. This is a good idea. Here are popular spam fighting software.

SpamPal (freeware)
http://www.spampal.org.uk/

Mailwasher (freeware)
http://www.mailwasher.net

What Not To Do.

-Don't spam the spammer. Don't sink to their level. -Never threaten violence. This could get you in big trouble. -Don't hack into their site. Need I say more. -Don't try other illegal tactics. Stay cool.

==================================================================

BB Lee is Editor/Publisher of SmallBizBit's Free Home Biz Newsletter. Subscribers to SmallBizBit's get free ads for their business on the website. Great startup ideas, free articles, free ebooks, free tips in the newsletter. Subscribe:mailto:Smallbiz-subscribe@topica.com
Visit:http://www.angelfire.com/zine/smallbiz ====================================================================

BB Lee is editor/publisher of SmallBizBits Home Business Newsletter. And a published writer.

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Tuesday, February 26, 2008

Spam Hysteria

Let me start this article by stating I am vehemently opposed to spam and that it is the worst possible way to get your message out. Various groups have been trying to stop spam since it was first used on the internet. However, how can we stop or outlaw something which has never been clearly defined.

I have been unable to find a universally accepted, fits-all definition of spam. There are many ideas about spam and just what it really is. In my opinion it is receiving unsolicited email (email which you have not opted to receive). Even this definition must be applied judiciously and with a certain amount of common sense.

For example, a dear friend could forward an email which you find offensive. Should you be in a bad mood, you could report your friend for spam (and also the originator of the email your friend forwarded, even though it was not the originator's intent for you to receive this unsolicited email). In this situation the originator (who is innocent of wrongdoing) and your friend will most likely lose their ISP and web host provider simply because you are having a bad day. Is this fair?

More and more ezine publishers and article writers are being accused of spam and forced to fight their ISPs and web host providers. Many of these spam complaints are totally unfounded. In some cases it is because a person forgot they subscribed to the ezine and when they receive it they say they have been spammed. In other cases the person has written an article which was published in an ezine accused of spamming. Here all the advertisers and the article writers are accused of spam and lose their ISPs and web host providers.

These advertisers and article writers did not commit the offense of spamming. They were accused by association. Most articles written for the internet are free for publication, which means anyone can use them as long as the articles and resource boxes remain intact. Unless the writer is being paid for the article, there is no way of knowing when, how or by whom the article will be published.

The truly unfair method currently used to fight spam considers everyone accused of spam to be automatically guilty. The great majority of ISPs and web host providers shut you down without a second thought when you are accused of spam.

You are not given a chance to prove your innocence. Guilty or not, you are shut down. For most of those trying to make a profit on the internet, this is a sword hanging over their heads. Every time they write an article for publication or send out an ezine they are taking the chance of being unfairly accused of spamming.

No ezine publisher or writer in their right mind would ever consider the use of spam. Their livelihood depends on their ezines and articles, so why would they use something which would destroy that source of income?

Those who use spam as the method of getting their advertisements out should be stopped. But not by taking all the innocent people down with them.

True spam is usually fairly easy to spot. There is a bogus return address consisting of nonsensical numbers and letters, either no way is provided to remove yourself from the list or a bogus address is provided as a means of removing yourself from the list, there is a footer in the message which contains a supposed act of the United States Congress defining spam, or other such obvious items.

99.9% of the ezines I have read have a clear and easy way to unsubscribe. Should you use the link and find you have not been unsubscribed, it is possible you subscribed using another email address which is being forwarded to your current address. The ezine publisher cannot unsubscribe you without the original address from which you subscribed.

If you are really upset by spam, why not concentrate on those who are truly guilty of spamming, and not the innocents. Use your efforts to punish the guilty instead of indiscriminately crying spam every time a piece of email hits your inbox.

As an ezine publisher I get a great deal of spam in my inboxes. Rather than waste my precious time trying to track spammers down or reporting them to Spam Cop, I use my delete button. It is efficient and deadly. The spam is gone as soon as I hit delete.

One of the truly great characteristics of the internet is its use for the free exchange of information. This freedom is being seriously challenged by those who believe in the indiscriminate use of Spam Cop or other such anti-spam organizations.

I can't speak for you, but I get a great deal of information, education and entertainment from the many ezines to which I subscribe. It would be a severe loss if they all quit publishing because of the fear of false spam accusals shutting them down.

In conclusion, spam should be stopped. However, it must be stopped with common sense and discrimination, not with a vigilante mentality. Being accused of spamming is one of the rare instances in current human history where you are considered guilty until proven innocent.

Whatever happened to the concept of innocent until proven guilty?

Should anyone out there in cyberspace have a universally acceptable definition of spam and a means of fairly and judiciously enforcing it, I am extremely interested in your viewpoints.

Robert Taylor
Subscribe to the Key To Success And Wealth ezine. All new subscribers receive a fantastic ebook valued at $38.50. Subscribe by mailto:subscribe@keytosuccessandwealth.com Please place first name in body of email. Send comments to mailto:info@incomesolved.com

SPAM Laws of 2001A.T.Rendon

For a law to take effect on the U.S. federal level, both the House and the Senate must pass the bill and then the President of the United States must sign the bill into law.

Last year we almost got a SPAM law on the books when House legislators approved their version of the SPAM bill, H. R. 3113, the "The Unsolicited Commercial Electronic Mail Act of 2000", with a vote of 427-1.

However, it never came close to becoming law because the Senate never even voted on it.

This year, there are already several attempts being made to place SPAM under the law.

The most recognized is known as bill HR 95, which is a re-introduction of H. R. 3113 from last year and is named: "To protect individuals, families, and Internet service providers from unsolicited and unwanted electronic mail." http://thomas.loc.gov/cgi-bin/bdquery/z?d107:h.r.00095:

A SUMMARY AS OF:
1/3/2001--Introduced.

"Unsolicited Commercial Electronic Mail Act of 2001 - Amends the Federal criminal code to provide criminal penalties for intentionally initiating the transmission of any unsolicited commercial electronic mail message (message) to a protected computer in the United States with the knowledge that any domain name or other initiator identifying information contained in or accompanying such message is false or inaccurate.

Prohibits any person from sending such a message unless the message contains a valid e-mail address, conspicuously displayed, to which a recipient may send notice of a desire not to receive further messages.

Makes it unlawful for a person to initiate the transmission of such a message in violation of a policy regarding unsolicited commercial e-mail messages that complies with specified requirements, including requirements for notice and public availability of such policy and for an opportunity for subscribers to opt not receive such messages.

Directs the Federal Trade Commission (FTC) to notify violators under this Act, to prohibit further initiation of such messages, and to require the initiator to delete the names and e-mail addresses of the recipients and providers from all mailing lists.

Provides a right of action by a recipient or provider against e-mail initiators who violate the above requirements. "

As bill HR 95 stands right now, it is not expected to pass vote in the House for two reasons, even though the language of the bill is exactly the same as that passed last year in a vote of 427-1:

First, because of the language that allows for a one-time email to be sent so long as a valid return email address is provided by the sender and the sender removes anyone the so requests to be removed from that mailing list.

Although this is the same exact language that was included in the bill that passed the House last year, many SPAM fanatics are raising objections to its' inclusion in the bill this year.

Second, is the language in the last paragraph that would allow a "right of action by a recipient or provider", the problem being that the law would allow Internet Service Providers, ISP's, to file for monetary damages against spammers to the tune of $500 per email sent or $50,000 per mailing incident.

Opponents argue that ISP's would be filing against anyone that might be accused of SPAM, guilty or not, in hopes of reaping big financial gains.

Considering how SPAM compalints are often handled these days with innocent people having their services terminated or web site shut down without even having allegations of SPAM investigated, perhaps there is reason for such fears of abuse.

A search of both the Senate, http://www.senate.gov/ and the House, http://thomas.loc.gov/ found only the following under The keyword "Spam":

Two other bills introduced in the House are:

1. Wireless Telephone Spam Protection Act - H.R.113 : http://thomas.loc.gov/cgi-bin/query/D?c107:1:./temp/~c107WLOF59::

2. Anti-Spamming Act of 2001 - H.R. 1017: This Act may be cited as the `Anti-Spamming Act of 2001' http://thomas.loc.gov/cgi-bin/query/D?c107:2:./temp/~c107WLOF59::

Rep. Gene Green, from the 29th District in Texas and is the sponsor of HR 95, so if you wish to make any suggestions or comments on the proposed Spam Law, he can be reached by any of the following:

HON. GENE GREEN
2335 Rayburn HOB
Washington, DC 20515
(202) 225-1688
Fax: (202) 225-9903

HON. GENE GREEN
256 N. Sam Houston Pkwy. E., Suite 29 Houston, TX 77060
(281) 999-5879
Fax: (281) 999-5716

If you would like to send him an email, you may do so by visiting his official web site at: http://www.house.gov/green/ and filling out the supplied form.

A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter & receive FREE online access to our Password Protected "FREE Submit To Over 1 MILLION FREE Ad Sites!" mailto:subscribe_fbcn9@emailexchange.org Visit us at: http://emailexchange.org/?articles

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Saturday, February 2, 2008

Good Spam or Bad Spam...

Are you Good Spam or Bad Spam?
This is the question I find echoing in my head sometimes when I am going through my email, as if it is part of some electronic Wizard of Oz. Have you ever given any thought to the fact that there really is a difference in spam? Not that I am defending anyone, but let me make my point and then you can decide for yourself.

Spam is such a hot issue and no one knows the "right" view of spam that fits everyone.
You either:
- will take all measures to prevent people from sending it to you
- don't mind it at all and happily delete, delete, delete every day
- OR hate it sometimes and ignore it other times.

I think I fall in the last category, which is what started me thinking about good and bad spam. My point of view has now developed into this:

BAD Spam-
It is bad spam when you reply to it to be removed and it is returned to you because the address is made up. It is bad spam when the removal link does not open a real url. It is bad spam when you paste the message source into Spam Cop and the info you get back before clicking the "Send spam report" shows tons of dead ends and made up domains, etc.

This means that this "Cowardly Lion" harvested your address, and went to great lengths to cover their tracks in order not to get caught sending spam.

GOOD Spam-
It is good spam when there is an actual person on the other end, apologizing for inconveniencing you. What made it good spam? Because here is spam that you most likely will not get again, because it is more legit then the bad spam. These people are not out to break any rules, upset anyone, or ruin your day. 9 times out of 10 they really don't know any better and will learn, very quickly I might add.

Also, keep in mind that the Scarecrow in us does not ALWAYS remember every email we sign up for. It is possible to have signed up for something and a week later be flipping out because you are getting email from some unknown. If we only had a brain sometimes (Speaking for myself, of course).

It is also highly possible that someone is having fun subscribing you to things. Never count that one out, it happens all of the time.

GOOD vs BAD
Personally, I would much rather get good spam. Bad spam demonstrates that the sender KNOWS what is not acceptable and went to all of this trouble and expense to hide behind this long trail of fake addresses. That they took the time to do that is malicious, in my way of thinking. Do they really think that what they are trying to sell in this manner is actually worth it? These are the people we should be upset with. These are the people that we need to be telling, "I'll get you my pretty, and your little server too!"

So, whether you agree or disagree, just try to keep in mind that
1. The whole world is not out to get you.
2. Not every piece of spam is sent with the same intent. And...
3. As the world around us continues to change, we will be seeing more and more companies resorting to sending their junk mail through email rather then the post office. (I think this is becoming a more desirable thing to us all, as it would be much safer.)

Now is the time to try to adjust our view and approach the issue with a level head. If we don't we will drive ourselves mad, and for what purpose?
The changes in our world cause the internet to change. Soon you probably will find yourself saying, "I don't think we're in Kansas anymore".
Owner of MarketingTrendz, and Publisher of
The OnLine Exchange Ezine.
To subscribe to her ezine goto:
http://marketingtrendz.com/subscribe.htm
This will automatically make you a member of The Profit Zone,
a FREE Members Only Club that gives you unlimited access
to FREE marketing tools, ebooks, resources and more!

Talking About the Big S: Don't let The Young Folk Read.Cheryl A. Crossan

6/18/02
Talking about the big S. Dont let the young folk read.

Yup, Thats what Im going to talk about. SPAM. Ive seen from my inbox this is a subject that cant be covered enough. Im not going to cover the legal issues, such as getting you Internet service turned off. Im not going to discuss the moral, or ethical or any other philosophical issues. Im going to tell you exactly how its killing your chances at making money.

I run ads every week for NetSteals News in the ezines I get, just as you run ads in this. What, you didnt think I got ezines? Sure, tons of them and read em too. In order to advertise NN, I have to give my email address so people can subscribe. Every time one of my ads run, I get at least one UCE or unsolicited email from someone trying to sell me something. They see my email address and decide to send me an offer.
Stop and think about this from a business point of view. If this person was offering to give me free money, do you think Id trust them when they had just spammed me? However, if they took the time to subscribe to NN and find out what were about; and run free ads, I would of course be reading their ads as I do yours. However, that takes time. But, having a huge email list in which you sell nothing is not as effective as having a list of five people who want to read your offers. I cant stress that enough.

People who spam are merely giving themselves the illusion they are doing business. Sure, they may send a lot of emails every day but no one is going to buy things from them. Actually, people are prone to complain about them and cause them to lose their means of conducting business, i.e. Internet access. I had a bounced email from one of our members. I was chilled when I saw what it said. See below.

Hi. This is the qmail-send program at hookworm.frognet.net.

I'm afraid I wasn't able to deliver your message to the following addresses.

This is a permanent error; I've given up. Sorry it didn't work out.

:

64.157.4.82 does not like recipient.

Remote host said: 553 VS10-RT Possible forgery or deactivated due to abuse - see http://help.yahoo.com/help/us/mail/spam/spam-18.html (#5.1.1)

Giving up on 64.157.4.82.

This is when I decided to write this article. I dont want to lose another member like this. I dont want any other members on my list like this. Im worried and discouraged that this person may have been contacting you with scams.

I am going to say it again. Dont spam people. Taking a short-cut will only lose you business. You have absolutely nothing to gain by this. There are no short cuts to good business practices. What we do today will follow us, good or bad, tomorrow. Sincerely, Cheryl.

Cheryl A. Crossan is the Publisher of NetSteals News which focuses on helping people design, host, find marketing partners and advertising for little or no cost. mailto: pooka@frognet.net

Cheryl A Crossan is a fiction writer, network marketer and publisher of NetSteals News focusing on helping people design, host, find marketing partners and advertising for little or no cost.

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Friday, January 11, 2008

That's Not Spam, That's My Newsletter!

That's Not Spam, That's My Newsletter!
By Jessica Albon

For those of us who receive way too many unsolicited emails, Spam filters are a blessing. Switch to the publisher's side of the desk, though, and Spam filters can become problematic.

Before you can keep your opt-in newsletter out of the Spam filter's reach, you have to learn a little about the kinds of Spam filters available. Currently, options range from those installed by an ISP, like Spam Assassin, to those that run with another program, like Microsoft's Outlook, as is the case with cloudmark's SpamNet. Spam Assassin uses a point system to determine whether or not a piece of email is Spam. The more points a particular email collects, the more likely it is to be Spam. SpamNet not only filters based on key words (free!, for instance), but also allows users to submit Spam to then be blocked for other users. Most Spam filters use some sort of blacklist of known Spammers to block emails.

The other component you'll need to be aware of is the blacklist. As mentioned, most of the available Spam filters use one or more of these collections of email addresses and domain names that send out a lot of Spam. Blacklists are primarily compiled by volunteers. In other words, you mail them the Spam you receive in your inbox, they take a look at it and then decide whether or not to add the sender to their list.

Because Spam filters have both a computer component (such as the points system used by Spam Assassin), and a human component (such as the blacklists and the new system from SpamNet), you'll need to make sure your newsletter doesn't raise flags in either camp. Here are some suggestions for avoiding problems.

So your newsletter convinces people

1. Never send your newsletter unsolicited, not even to current or past customers (it's easy enough to ask them if they'd like to be subscribed with a personal email). In fact, it's a risk even to send your newsletter to a list you've purchased no matter what you've been told about the intent of the list's subscribers-can you be sure all of the subscribers expected to receive your email on widgets just because they checked a box saying they were interested in widgets? This will help keep you off the "blacklists" that are available to Spam filters.

2. Provide what you say you will, when you say you will. Don't mislead your audience at the subscribing stage and don't send out emails with manipulative subject lines. Not only is this not good for your reputation, but it may also trigger common Spam filters.

3. Don't type all in caps. A hallmark of the Nigerian Bank Scam, typing all in caps isn't just rude; it may get your newsletter forwarded to a blacklist. Additionally, make sure to capitalize the beginnings of your sentences and otherwise use professional grammar and punctuation. An unprofessional email may be more likely to arouse the suspicions of your readers.

4. Leave them wanting more. If your newsletter is really, really valuable, subscribers who don't get it will miss it. Some ezine publishers have found their ezines are so popular, people who stop receiving the emails actually complain.

5. Make your policy clear. Tell readers how to unsubscribe at your website and in your newsletter. Let them know whom to contact if they have any trouble. And, of course, make sure to follow through immediately.

So your newsletter convinces the computer

6. Steer clear of subject lines that scream SPAM! Words like "free," "limited time," and "money" often trigger Spam filters. Take a look at the Spam in your own inbox for examples of words not to use.

7. Offer directions for "subscribing" and "unsubscribing." Spammers often use the word "remove" in their emails, so you'll want to avoid it at all costs. Plus, in some Spam filters, you actually lose points (the fewer points, the less likely an email is Spam) when you offer subscribing and unsubscribing instructions.

8. Send it from a reputable domain name, or better yet, your own. Free email addresses are often used heavily by Spammers, so you'll want to stay away from them if at all possible.

9. Don't send attachments. Most email readers regard attachments with suspicion anyway and the attachment may trigger Spam filters set up to screen adult material. Both are good reasons to send your entire email in the body of the email. Still not convinced? Many of your readers will have limited inbox space-by avoiding attachments you won't give them an extra reason to delete your newsletter unread.

When you keep up-to-date on the latest Spam filter technology, you may find Spam filters are actually your allies-they may mean your newsletter will have less competition in your reader's inbox.

Is it your job to increase company profits? The Write Exposure offers the resources you need to do just that at http://www.designdoodles.com

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Thursday, November 29, 2007

Spam Spasms and Spamocidal Mania

 Below is a letter I wrote to the following organizations:

S.H.U. (Spam-Haters Unanimous)

N.A.A.P.W.H.S. (National Association for the Advancement of People Who Hate Spam)

P.W.H.P.W.D.H.S. (People Who Hate People Who Don't Hate Spam)

P.F.W.S.H.I.A.L.C. (People for Whom Spam-Hating is a Lifestyle Choice)

S.A.P.W.R.R.R.H.S. (Society for the Advancement of People Who Really Really Really Hate Spam)

P.W.H.S.S.M.I.M.L.W.S.C.O.T.E. (People Who Hate Spam So Much It Makes Little Wisps of Steam Come Out of Their Ears)

And, of course: Spam Haters In The Business of Internet Resource Directory Services.

DEAR FELLOW SPAM HATERS,

I'm writing to suggest that we combine forces in order to present a common front in our righteous war on unsolicited commercial email:

Spam!

I suggest we disband the myriad sites and organizations now opposing unsolicited commercial email in order to form a single, unified organization:

The Spammish Inquisition!

And I further suggest we elect me, Linda Cox, as our leader. Our Grand Inquisatrix!

WHAT ARE MY QUALIFICATIONS?

You think YOU hate spam? You don't even know what hate is!

I hate spam so much that I... well, just a LOT! That's how much!

If I hated spam any more than I already do, I think my head would burst into flames and spin like a top! Can you say that?

Don't think so.

I don't mean to say that I don't hate other things too, like pedophiles and nazis and that drunk guy who backed over my cat when I was seven.

But spam... hooboy!

SQUISH 'EM LIKE BUGS!

I believe we should have a constitutional amendment allowing cruel and unusual punishment in the case of spammers. Maybe that tummy thing like the Japanese do when they get depressed.

As with drugs, mere possession of bulk emailing software should result in the immediate confiscation of the computer it was on, as well as any nice clothes, jewelry, or lawn statuary that might have been purchased with spam profits.

Just thinking about sending spam should be illegal, like joking about bombs in an airport. If I get to be Grand Inquisatrix, I'll have my own force of men-in-black dudes to sniff out spamsters and be really mean to them and call them names until they promise to be good little netizens again.

It's for their own good.

IN CLOSING...

Having looked at the websites of some of the anti-spam crusaders, I know that I am not alone in my revulsion, disgust and utter skin-crawling contempt for spam.

Like them, I have turned a blind-eye to more mundane problems like hunger, illiteracy, disease, country music and poverty so as to focus on the true menace ravaging our cyber-society.

If you wish to support my crusade, you may do so by sending me $99, and as a free gift I'll send you a CD with the email addresses of 40 million netizens eagerly awaiting news of your latest product or service.

Linda Cox, G.I.W. (Grand Inquisatrix Wannabe)

P.S. Oh yeah... stale croutons. Hate 'em.

Linda Cox (J.A.M.G.) was born in a speeding stagecoach amid the screams of fellow passengers as insane, wild-eyed horses dragged them all crashing toward the brink of destruction. That stagecoach was the planet Earth, those passengers were the human race, and Linda Cox is Just Another Marketing Guru. (The horses were just regular horses.) http://www.LindaCox.com/

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