Trapped Between Abusers and Accusers. It's a Spam Sandwich!

This week was dominated by SPAM issues for me. I alternate between stunned and complacent over SPAM I receive each day. One day my delete-key-trigger-finger works in rapid bursts to clear the inbox. The next day brings a new barrage and I fume as the HTML SPAM emails launch web browser windows automatically that can't be closed without opening more windows.

Each time Java is launched while I'm reviewing my mail, I almost explode in anger as there is literally nothing I can do to stop it until it loads the email, pops up a browser window and I can finally begin to close the rapid fire group of popup windows attempting to show hardcore porn or the latest body enhancing pills.

A news headline caught my eye the same day about a Scottsdale, Arizona based company that was closed down by the state attorney general for fraud, using spam to gain customers. C.P. Direct, a company selling penis, breast and even HEIGHT enhancing pills was shuttered and assets seized. Apparently there are way too many men without common sense who purchased those "Longitude" pills and then convinced their significant-others to buy the pills offering fuller breasts. It saddens me especially those who fell for the pills to make you taller. But it seems to pay well to sell snake oil.

"Among the items seized were luxury cars, including a Lamborghini, Rolls Royce, Ferrari and Bentley, $20 million in bank accounts, $3 million in cash and a bounty of luxury jewelry, according to a list of the items. Company officials could not be reached for comment. The initial cost of the pills was $59.99, plus shipping and handling for a month's supply and $39.99 a month thereafter. Records showed the pills cost $2.50 per bottle to manufacture. The company also allegedly sold pills that supposedly guaranteed height increases and bigger breasts, officials said."

http://reuters.com/news_article.jhtml?type=search&StoryID=1030199

As a list moderator for multiple lists and a host of several newsletters, I have plenty of email to deal with on a routine basis. The time lost to SPAM is just too valuable to give up any more. I see this as a privacy issue as well. Those email addresses harvested from my site by spammers (about a dozen different special purpose addresses) are then resold to so-called legitimate marketers that actually remove me from their lists when I ask, but the spammers sell the harvested addresses over and over again. I even get spam sent to my I-Privacy list address that were harvested by spambots.

I encoded many of the email links on my site with UNICODE symbols in an attempt to foil the harvesting software and then immediately got a note from someone doing spamming in an attempt to end spam (!!!) who offered a tool to encode my emails with UNICODE! It must be a joke site because their links don't work and the spam sent encouraging me to go encode my emails actually showed my address in UNICODE BEFORE their enocoding! For those of you that haven't used this little trick it's detailed in an article (along with a dozen other articles on spam issues) at:

http://website101.com/SpamFilter/spambot_unicode.html

I also recommend two others, one that details a list of anti-spam techniques and a second that lists resources to fight spam.

http://website101.com/SpamFilter/spam_fighting.html http://website101.com/SpamFilter/spamfilter.html

I finally decided I'd had enough of it and signed up for a paid service that cleans my emailbox every twenty minutes and removes the latest load of stupid promotions -- before I retrieve my mail. It is such a valuable service and worked so well for me that I've begun reselling that service from my site. A free trial is available.

OK, well, now I can rest easy, right? NO! Now I'VE been ACCUSED of spamming and complaints have been registered with SpamCop! I host a daily horoscope list with about 4500 subscribers that is very popular. I get notes (to the astrologer, Brandi Jasmine) regularly raving about how much they enjoy the daily list. Someone was apparently subscribed by a friend or relative without their permission and they sent nasty notes (anonymously through SpamCop) screeching at me to stop spamming them! Details and full story are available at the following address:

http://website101.com/SpamFilter/spamcop_vigilanties.html

I think SPAM will be the death of me. I'm so tired of fighting it, writing about it and being accused of it myself! I've done all I can to require double opt-in to all my lists. But I'm a list publisher of sorts online and either must learn to live with the issue or quit. I won't quit -- but sometimes it sure is tempting. Less tolerant souls could end up "going Postal." The problem is that the only thing I can damage in my rage would be my own computer.

Spammers drive Ferrari's while driving us all nuts. Go figure.

Mike Banks Valentine
I-Privacy Discussion List
Protecting Privacy is Good for Business http://www.adventive.com/lists/iprivacy/summary.html SUBSCRIBE: mailto:i-privacy-join-request@list.adventive.com

"Fighting SPAM!"A.T.Rendon

Junk email is estimated to have grown about 42% during 2001,
with the seemingly non-stop invasion of X-rated email, scam
offers from Nigeria, drugs and other such unwanted intrusions.

Analysts predict that the volume of email on the Internet,
most of it junk, will grow another 50 percent in 2002.

That is a lot of email!

With estimates that the number of Internet users is nearing
the 1 billion mark, the amount of email floating around the
Internet will only continue to increase.

The question many people want to ask is, "Are there any
sure-fire cures for all this junk email that we receive right
now and any more that may appear in the coming years?"

The short answer - Yes.

Make good use of your delete button! :-)

The long answer is - No.

No, there is no 100 percent cure for the spam that plagues us
all, X-rated or not. Not even pending federal legislation will
make a significant dent on all that junk. But there are several
ways to try and alleviate this problem.

Most email programs, including Microsoft's Outlook Express, have
custom filtering features that are built into the program but which
are, more often than not, very much unused.

The big problem in using ANY email filter system is that
they may cause blocking of legitimate email.

Basically, you can set up filters to remove email that comes
from a specific email address or set it up to block email
which contains certain key words in either the Subject
section or in the Body of the message.

Netscape Communicator 4.0 or later also has filtering ability
but Netscape Navigator does not. And Eudora 3.0 and above
can also filter your email.

Filtering will not eliminate all spam email but it can make your
life on the Internet just a bit easier.

Just keep in mind that filters are a constant, ongoing process.
Spammers are always changing strategy to keep ahead of the
filters or other Spam Blocking software.

There are many popular email management tools to help you
combat the problem of SPAM which are free, available for free
trial or cost a modest fee.

For a FREE List of SPAM Resources via Auto-Responder,
send us a blank email to:
mailto:spamtools@emailexchange.org

Once you decide how you want to approach this problem, then
it is just a matter of keeping tabs on your email and making
adjustments to block future changes that spammers might make.

Keeping on top of this will allow you to eliminate the majority
of the SPAM that is now finding it's way into your in-box.

A.T.Rendon is an entrepreneur and published writer.
Subscribe to FREE Business Classifieds Newsletter
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Affiliate Marketing and Spam: The New Realities

The growing backlash against spam is changing the way affiliates need to run their business.
With all the tools available to affiliate marketers, nothing quite compares to a well-written email that that introduces you, explains your affiliate's benefits, and piques the prospect's interest. The path to marketing success is then relatively straightforward - you create a killer letter and get it to as many prospects as possible. Simple, isn't it?

Not any more.

Over the past year there has been a shift in the online environment's view of unsolicited email so pervasive that affiliate marketers cannot afford to ignore it. The movement has made changes in the structural relationship between a company and its affiliate marketers, and has even moved offline into the hands of lawmakers (for better or worse).

Three realties stand out:

- A Spam complaint you are unprepared for can cause significant disruption to your business.

Spam is, to a great degree, still in the eye of the beholder. Someone who doesn't remember opting in to your program and claims your email to be Spam has an unfortunate degree of credibility from square one. ISP's are so intent on shutting down possible Spam sources, that you can quickly find yourself without an account or with a suspended account "pending investigation". The potential disruption - from advertising being spoiled, to confusion on the part of customers, to even loss of access to database information on the ISP's site, can be enormous.

Further, it's hard to envision doing large-scale advertising without sending one email that upsets someone, so this situation is a virtual certainty for marketers at some point.

- The company you are affiliated with has less incentive to back you than you might realize

How many people remember the old Mission Impossible series on TV? The agent always received a tape that explained the mission, wished him luck and by the way..if any of you are caught we will disavow any knowledge of your actions. Companies offering affiliate programs are playing a version of that tape now when they tell you they have a "Zero Tolerance" policy for Spam. It sounds noble, but what it means is that unless you are one of their top super affiliates they'd rather dump you than get themselves caught up in a Spam issue. You are guilty until you prove yourself innocent.

- You can make changes to react to this new environment and emerge a stronger marketer.

Change 1 - Understand Your Sources

Instead of simply mailing to opt in and safe lists on a whim, get to know the people producing these lists. Send a personal email to the list owner and mention how concerned you are about unintentionally spamming anyone. If your source is a quality company you will probably get a personal response back reassuring you that this particular list really is opt in. Keep a file of all these responses so that when you do get named in a Spam complaint you can, as a first step, show this ISP that you have been concerned about acting properly for a long time.

Change 2 - Build Your List Yourself

No tools are safer (or more effective) than opt in lists you build yourself. This is certainly the slowest and most difficult of all methods of marketing but is by far the most rewarding. There is virtually no successful online marketer who does not believe that your personal opt in list isn't the most important asset you have. Why? Because it takes a number of contacts to get most people to buy something online. Selling to people on a first contact, cold call basis is strictly hit and miss.

Change 3 - Become a More Systematic Marketer

Take this time to institute systematic evaluation of all your advertising. There are many tools available to evaluate each mailing you do and each ad you place. Marketers who begin this analysis often find that 50% of their business comes from half the ad sources they use. Cut the dead half and reevaluate regularly. You will find that this will cut the chances that you market to a bad list.

Preparing yourself for this new environment can be an opportunity to make yourself a better marketer while protecting your business from serious disruption. Christopher Greig writes on a variety of marketing topics and helps people develop both active and passive income online at http://character36.com

Is There A Future For Spam?

Will you always be buried underneath a mountain of spam? Is there any light at the end of the tunnel? With the current flood of spam to your inbox and ever more devious practices on the part of spammers you'd be forgiven for thinking that spam is here to stay.

The tide has turned folks. It may not seem like that right now with spam being just as abundant as ever. Spammers are getting desperate though. Their most recent move to use home computers as spam zombies demonstrates this desperation quite clearly. For spammers to want to use low speed cable and DSL connections to send their junk email means one thing - the email servers they're normally using are being blocked as quickly as they go online.

This is not to say that spam will just disappear. The volume of spam you're receiving hasn't noticeably reduced. Not yet but it will. Education is beginning to take effect. People are deleting spam instead of replying to it. Home users are hiding their PCs behind firewalls, antivirus software and spam filters. Companies are implementing enforcable Internet policies which prevent employees from sending spam, jokes or otherwise, during working hours. Even Microsoft have made a committment to fighting spam. Their recent buyout of Giant Software may see spam filtering as a default feature in the next version of Microsoft Windows perhaps?

Let's just imagine for a second what might happen if spam doesn't decrease over the next few years.

The geographical hotspots for spammers are Russia, China and the Phillipines. Could a government ,say perhaps the US Government, take a drastic step. Maybe initiate an electronic first strike on the countries which host junk email servers which are used to send out billions of pieces of spam every day? The US already have military Cyber Warfare teams fending off attacks from hackers working for foreign Governments. How hard would it be for them to initiate a cyber assault on spam servers? The US and China actively trade cyber warfare body blows every single day - although this is never discussed on the evening news.

Could data embargos be used to "choke" spammers of their online resources? The Internet itself is compromised of 13 central "pillars" and millions of nodes. A joint venture between the US, UK and the EU could theoretically shut down entire nodes to certain countries - a sort of E-embargo. No data in. No data out. In a world that relies so heavily on data this could bring any offending spam supporting country to its knees in just a few hours.

What's the likelihood of either scenario ever developing? Anywhere from non-existent to highly probable. We live in a world where absolutes mean nothing as each day passes and we surpass what was previously thought impossible.

The future of spam is a dim one. Public outrage and the drain on bandwidth and Internet resources as a whole has forged a bond of common anger between Joe Soap users and big business worldwide. The message is clear - Spam Has To Go!

What was once a very lucrative business for the spammer may soon be putting up a "Closed Due To Lack of Business" sign. Let's hope so.

Niall Roche runs Spam-Site.com which reviews and tests spam blockers and also provides tons of information on the origins of spam and how to fight it. http://www.spam-site.com

Blogging, Spamming and Blog Spam

 C. SchillerThere is a right way and a wrong way to do things...
By Trina L.C. Schiller

Email marketing once proved to be immensely effective, but the greedy and idiotic polluted the well by spamming the planet with everything from weight-loss products to sexual enhancement drugs and beyond. Because of the stench, filters and laws have been created to attempt to fix the problem, but still the Internet is polluted with more and more junk each day. So obviously, filters and legislation are not the solution, for consumers, publishers, or marketers.

Everyone has been left scratching their heads and asking... What do I do to avoid this crap and make the Internet mine again? How do I build my business and promote it without having to deal with email? After all, what's the point in spending money on email advertising campaigns when there is no guarantee that the emails will even reach their destination?

Enter... RSS.
RSS is the perfect communication tool. It's applications far outreach those of email for marketing, publishing and personal communications. RSS is the answer to our communication woes.

Using RSS to create blogs for communicating with customers, affiliates, partners and family is far and away more effective and reliable than email ever was. As a marketing tool, it really packs a punch that email never could. The reason being is that blogs are targets for search engine spiders. They are themselves, a web presence, whereas email never was and never will be.

Just like a web page, search engine spiders hit blog pages and rank them. The difference between the static web page and the RSS feed is that web pages seldom update their content, RSS feeds, by design, are created to be dynamic and provide regularly updated content, in theory, depending on the blog owner of course. This prompts the search engine spiders to revisit and rerank them more often.

For writers, publishers and and anyone else with something to say, RSS has been a godsend. It has provided the answer to the question of what to do now. Blogging has replaced email for those who have become frustrated with dealing with the problems of email publishing and marketing. Publishers can now get their message out to their subscribers without the headaches associated with sending email, or posting static pages to the web. Even publishing an ezine to the Internet as a web page required the sending of email to make readers aware of the newest issue.

As with anything, there is a right way and a wrong way to do things, and blog publishing is no exception. Now that RSS has become the rage for marketing purposes, several people have taken it upon themselves, in the name of the almighty dollar, to pollute this well too. The newest rash of 'RSS tools' have created some issues of ethics and and credibility. With perhaps the honest intention of being search engine optimization tools, or an automated system for fetching content, this batch of stuff has too much potential for misuse. The result of misuse of these types of programs can be devastating. Already some of these programs have been banned from places like Google and Blogharbour because of this potential.

Programs such as these in the hands of the inexperienced, will cause future problems for bloggers down the road. More and more pages generated using these programs will be banned, and getting banned, right out of the gate, for a newbie, would be a sad thing indeed.

The right way to use blogging to increase your search engine presence is to publish good content. Period. Provide useful information to those who are looking for it. Become someone's trusted information provider, and you have a customer for life. Publish keyword rich articles that give the searcher what they are looking for... solutions for problems.

Publish your information regularly. Weekly is good, daily is better. Sending pings and things too often will get you blacklisted too.

And here is where networking comes in... Find content for your blog from article banks, where authors submit their work for reprint. List yourself in databases as one who accepts article submissions. Get to know other authors and publishers and share content with them. Syndicate your blogs in exchange with other bloggers. Watch your world explode with new opportunities.

Automation in business is a good thing, but it has its place. Nothing beats human communication when dealing with people and creating partnerships. Do you want to talk to an autoresponder? No, and I doubt anyone else does either.

Some of the new programs designed for the automation of article collection have legal issues to consider. The biggest being copyright infringement. Not every author wants their work reprinted, or they require control over where their work is displayed. (Which is as it should be.) Without manually seeking your content, you could very well find yourself being served papers for publishing someone else's work without permission.

Plagiarism is another issue. If you don't follow certain rules for reprinting contributory work, you stand to be hounded for plagiarism. Yet another sticky issue.

Some of the new programs mock safelists, or resemble FFA sites. Before long, those types of blog pages will become banned as well. Search engines will figure out a way to block non-informational blog pages, those that carry nothing but links or classifieds. (Is your head sore from hitting that brick wall yet?)

Still, there are other programs designed to post spam to blogs using the comments feature. This is referred to as comment spam. The only solution thus far, to battle comment spam, is to disallow your readers the option of leaving comments. This is a bad thing, because allowing your readers to interact with you is supposed to be one of the benefits of using this form of communication.

The makers of these programs may have had good intentions to start with, but have ultimately created Frankenstein's Monster. Many are stating that their programs are not spam, because they do not involve email. That is a cop out if I ever heard one. Spam is the transmission of unwanted stuff, whether it is sent to your inbox, or your blog, or even the search engines themselves. Search engines want relevant content, not pages of of keywords, or links. So feeding them page after page of nonsense is spam.

Everyone hates spam, except the spammers, so why be a part of something loathed by so many and embraced by a few? Bad business if you ask me.

The only real way to combat these issues is to simply not use the programs themselves. Do your due diligence and create a reputation as a trusted information provider, not a blog bomber, and your business will prosper. Using these programs will ultimately diminish your reputation and your livelihood.

Your customers are looking for information, a solution to a problem. Give that to them, not just endless pages of links. You will achieve your rightful spot in the ranks, and you stand a far better chance for longevity. There are good RSS tools available, you just need to look beneath the sales copy to find them. And if you are new to RSS and blogging, do some research. Find someone who knows, really knows what RSS is and how to use it, and ask some questions. Don't go out and spend buckets of money on something you're not sure how to use, because you could be doing yourself more harm than good.

A few good books to read some solid information on RSS and blogs...
RSS, Blogs and Syndication
http://www.ads-on-q.com/RSS.html
Unleash the Marketing & Publishing Power of RSS
http://hop.clickbank.net/hop.cgi?trii65/mrktstudy
RSS Advertising Secrets
http://www.ebookadvertising.biz/products/rssad/
Taming The eBeastie
http://www.feedyourhungrymind.com/Taming-the-eBeastie.html

The Trii-Zine Ezine
www.ezines1.com

Trina L.C. Schiller is a professional network marketer, the publisher of the Internet marketing ezine, "Trii-Zine" and owner of http://www.tlcpromotions.net,as well as a founding publisher at http://www.quikonnex.com,and President of http://www.AdsOnQ.com,the Internet's first syndicated advertising agency.
She has also authored the following ebooks:
"Your Beginner's Guide To Syndication" http://www.ads-on-q.com/booksales.html
RSS, Blogs and Syndication... The Facts vs The guruese" http://www.ads-on-q.com/RSS.html

Keywords: blog, blogging, blog spam, spam, spamming, rss, rss feed, rss tool


If You Build It, They Will Come...Adrian Kennelly ...No they won't. On the web, building a web site is not enough. If there are no links to the site anywhere, no-one is going to visit it. The site won't even be listed in any of the search engines without some incoming links. To get traffic, you will need to do some promotion.

Web Directories
The basic part of any promotion campaign, web directories, whist they may not generate much in the way of traffic, will help in your site's search engine ranking. A good list of free, non-reciprocal, search engine friendly directories can be found at http://info.vilesilencer.com.

Pay Per Click Advertising
This is advertising such as PPC Search Engines, like Yahoo!'s Overture, and contextual advertising, like Google's AdWords. Be warned, it is very easy to go through a substantial amount of money for no reward using these services if you are not careful. AdWords (amongst others) lets you pick a maximum budget a day, but, although $5 may not sound like much, $5/day is $150+ per month. Better make sure your keywords are correctly identified, and, in preference, not highly competed on, and that your sales copy is good enough before doing this.

Quality Traffic, not Just Traffic
It's what everyone is after, more traffic to their website. Traffic is easy to obtain, though. Autosurfers, manual hit exchanges and purchased traffic will all send visitors to your website. However, this traffic is just visitors, many of whom will just burn up your bandwidth for no reward. Unless you are receiving decent money for pay per impression advertising, such as banners and popups, this traffic can be totally valueless.

Repeat Traffic
Unless you only require visitors to visit your site once, because you are selling a one-off product, and your sales copy is fantastic enough that they are hooked to buy on the first visit (and if you are regulary doing this, write an ebook explaining how and sell it), you will want visitors to return. If there is nothing of value at your site, visitors may come once, but they won't come back of their own accord. Typically, it is estimated that a prospective customer will be exposed seven times to a product etc. before buying.

Reciprocal Linking
Whilst somewhat frowned upon, and generally thought to not be as valuable as one-way linking (see below) for search engine optimization, a relevant reciprocal linking campaign can be an important traffic generating tool. swap links with sites in a related, but non-competing, business to your own. It isn't really a good idea to link to competitors; although visitors will be interested in your product, there is a good chance you will lose them to your competitor, especially if their website or product is better or looks better than your own. Not a desirable outcome. For example, a web hosting site could link to a site that sells scripts and programs; visitors to one will more than likely use the other, but the sites are not in direct competition. You can also swap links with web directories that require a reciprocal link.

One-Way Linking
Considered the best form of link for SEO purposes, this can also be a good source of traffic. There are a number of ways of getting one-way links. The easiest is submission to free web directories (see above). Another good source is by writing articles relevant to your site or industry, putting a resource box at the bottom, then posting the article on the directories such as GoArticles, or by sumbitting to the ezines. Webmasters and ezine publishers are always in need of fresh content, and will publish your article for free. The hardest way of getting one-way inbound links is by having websites voluntarily link to you. The only way to do this is by providing a valuable tool, service or resource that other webmasters will want to direct their visitors to

Adrian Kennelly is the webmaster of DirectoryGold Web Directory and Portal at http://www.directorygold.com

HOW to use Guerilla Warfare on Spammers

Do you ever wish you could travel back in time and smack yourself for doing something dumb?

If I had a time machine, I would travel into the past and warn myself about SPAM (Right after I played the winning numbers for today's lottery).

Come step into my time machine, and take a journey with me into the past. Let me show you how I conquered spam, and how you can follow in my footsteps.

When I was younger, my best friend had a basement stocked full of spam. His family couldn't seem to get enough of it.

The moment I walked into his house, the aroma of spam filled the air.

When I was the ripe old age of twelve, I made the mistake of my life...I tried a spam sandwich. My friend convinced me that it was "really good, dude."

In my defense, I was starving and there was nothing else to eat. That thirty second experience still continues to haunt me.

This wouldn't be my first nightmarish encounter with spam, however.

Ten years later, while building my very first Website, I naively put my email address on every single page of my site.

I wanted to give my visitors a chance to ask me questions, make comments on my site, etc.

As my Website grew more and more popular, I started to receive 100 spam emails a day. Then 500, 1000, 2000...until it became unbearable.

I needed a solution and fast.

The first thing I had to accept was that my old email address was now useless. So I had to give it a proper burial and let it go. Then I created a new email address and applied spam prevention techniques I had diligently researched.

The result? A spam free email account.

Let me tell you, it is total bliss my friend.

You are in a war. You vs. the enemy (Spammers). The war has swung to the other side, but by using guerilla warfare tactics, you can turn the tide of battle.

To win the ever growing battle against spammers, you have to study your enemy, then prepare your battle plan.

This may be the most important sentence you ever read about spam prevention, so pay attention - Spammers cannot fill your inbox with their junk if they can't find your email.

It really is that simple.

With that in mind, below you will find your battle plan:

Step 1: Say good-bye to your old email account

If your inbox is filled with spam, dump it. I know using a new email address can be painful, but in the end you will be happy you took this advice.

Once the spammers find your email, you will never be able to regain full control of your inbox.

Step 2: Create a 'dummy' account at Hotmail or Yahoo!

Whenever you post on a message board, sign-up for an offer, or are asked to give out your email, use this dummy account.

Never use your main email address in such a manner, especially on a message board.

Many people try to "disguise" their emails while posting on a message board, under the false assumption a spam bot won't grab this email.

As an example:

john @ myemailaccount.com
johnATmyemailaccountDotcom

The enemy has now programmed their spamming software to recognize these disguised emails.

Step 3: Use a contact form on your Website

This is a critical step. So listen closely.

Many savvy Webmasters use contact forms to prevent spam. However, it has to be done correctly to be effective.

If you have your email address ANYWHERE within your HTML, the new spamming software will find it.

You can't use HTML encryption to hide your address, like you could in the past. The enemy has created new software that breaks down this code and grabs your email.

Many contact forms require you to use your email address to send the form information. BIG MISTAKE.

The spam bots will grab any email address in your HTML, even if it is in your contact form.

Your CGI script should contain the response email address - it should not be in the HTML.

When you are creating your contact form, use the "Mail-To-Form" script found here:
http://scripts.cgi101.com/

Step 4: Make a graphic of your email address

If you must have your actual email on your site, create a small image of your email address.

Then link this graphic to your contact form.

Now your customers can write down your actual email address and contact you at a later date.

The war rages on against spam, but by using these guerilla warfare tactics against spammers, you will soon achieve your FREEDOM!

Jason Tarasi publishes the reciprocal links newsletter "Elite Links"

Learn HOW thousands of other Elite Links members generate FREE traffic and increase their search engine rankings by swapping links. Grab your free lifetime subscription now at: http://www.freeclassifiedlinks.com/enter