Why I Love Spam!

Why I Love Spam!
By Paul White

Actually I hate it as much as everyone else when I get an anonymous email in my box from someone who has harvested my email address, and who always has a return address like:- XX1234@hotmail.com

Luckily I have a special tool installed on my email program. It's called a delete button!

What I do love however, is the type of unwanted emails you get when you are a member of a safe list, or if you mail to an FFA page, or even the solo ads which you get when you subscribe to some newsletters.

Those of you who have used these FFA mailing services know that you get hundreds or thousands of emails all at once, from people trying to sell you something.

The inexperienced marketer would use a junk email account to collect these, and then delete them all without even looking at them.

But the really smart marketer realises that these ads are a rich source of learning!

You could pay a thousand dollars for a marketing course which would teach you as much as you learn from looking through these ads!

So when you do look at them, what is the first thing that strikes you?

Yes! You can't possibly read them all!

So which do you choose to look at?

Those with the great looking subject lines.

Those that have that magic 'something' that set themselves apart from all of the other ads.

Now can you use whatever these ideas are for your own advertising campaign?

The same of course applies once you open the email. Does the headline grab you? Does it make you want to read on, or does this become just another one which you delete?

There is no single way to get your own ad to stand out. If there were then everyone would use it, and it would no longer be effective.

Trust your instincts. If it grabs your attention, then chances are, other people will respond to it as well.

Don't copy someone elses ad exactly though! Just use the feel of it, use similar words, similar layout etc.
until it becomes your own.

And keep experimenting, until you get the response you want.

And keep reading and looking at other people's ads to see what you should, and just as importantly, what you should not be doing!
Paul White is a former teacher, and is now a highly successful online marketer. He helps people all around the world to become successful online. Visit the popular 'Profit Websites' at:- http://www.profitwebsites.com