New Spam Prevention Product that Works

Businesses and consumers are drowning in a never-ending deluge of Spam (junk
mail) according to reports just released by Quris, Inc. Spam has increased
450% from June of 2001 to now. Furthermore, 70% of respondents indicated they
are receiving so much e-mail in the form of Spam that its negating their
acceptance and responsiveness to legitimate opt-in e-mail messages (permission
based). The average business user is forced to spend 20-30 minutes a day wading
through Spam clogged e-mail in-boxes trying to separate legitimate e-mail from
the junk in order to delete the latter.

Many companies have tried to offer Spam solutions that are based primarily on
filtering technology. But, most of these products and services have not worked
well in practice the ingenious spammers have learned work arounds by
constantly changing their fake e-mail addresses and text to avoid the blocking
filters. Its been a war of attrition to date and the spammers have been wining
so far!

I am pleased to report that one company has developed an elegant but simple
solution that has blocked 100% of the Spam that was sent to me during a test
period of five days. The company is DigiPortal Software, Inc. www.digiportal.com
and their Spam killer application is called ChoiceMail. It works extremely well,
is easy to setup and only costs $29.95 (introductory price) and they even offer
a fourteen-day trial period for no charge to test drive the product. And, the
solution runs on your desktop and does not necessitate your working with a third
party server and doesnt require any service charges. Most importantly, it puts
the burden of proof on the Spammers, forcing them to have your permission to
contact you.

Here is how DigiPortals clever solution and software work: You download or
purchase the software and install it on your PC (sorry PC version only right
now) and setup your approval list by exporting your address book. From that
point forward ChoiceMail automatically assumes all inbound e-mail is Spam and it
blocks any e-mail that is not on an approved list that you have created.

If the e-mail sender is on your approved list it makes it through to your inbox;
if not, then ChoiceMail blocks the mail if the address and adds it to a
rejection list and sends the sender a notification that your on a permission
network and that he/she has to clickthrough to a web site and send you a
message by filling out a form that automatically forwards the persons message
to you, so you can elect to receive or not.

DigiPortal is effectively acting as a trusted middleman in a process that
reminds me of PGP (Pretty Good Privacy) the defacto industry standard e-mail
security application that incorporates a similar process via a key held by a
trusted third party. Your ostensibly guaranteed never to receive any Spam based
e-mail as spammers will never receive your e-mail, let alone reply to it most
use automated systems that have no human intervention in the process. Its
relatively painless for you to manage new contacts - if your receiving in-bound
e-mails from a new a person (contact) that you have no existing relationship
with its easy to accept his/her request to reach you and the software also
automatically updates your permission list.

ChoiceMail is an elegant solution that works well, is easy to use and solves a
problem very cost effectively. There are a few hiccups with the software but,
these are minor when you consider the significant benefits of the product and
assuming the company will broaden its support for other applications in the near
term. At present DigiPortal only works with standard ISPs such as Earthlink,
ATT, etc. and with specific desktop clients including Outlook Express and Eudora
no web-based e-mail services (HotMail or Yahoo mail) work with the software
yet and there is no support for AOL at present. My biggest complaint is that
they dont support a standard Outlook e-mail - you have to manually import your
contact list from Outlook, which can be painstaking depending on the number of
recipients in your address book. And, their initial focus is on the small
business user or consumer, as they offer no support at present for the corporate
enterprise.

Lee Traupel has 20 plus years of business development and marketing experience -
he is the founder of Intelective Communications,Inc. www.intelective.com, a
marketing services company. Lee@intelective.com Reprinted with permission from
Intelective Communications - this article may be reprinted freely, providing
this attribution box remains intact.