Are opt-in email lists still valuable in this SPAM age?

 One of the things that the introduction of blogs has done is to cause an exodus of sorts from email newsletters or ezines to online publishers simply publishing the information on their blogs.

It is not too difficult to realize why online publishers embraced blogs so quickly and enthusiastically. Actually the SPAM monster appeared to be slowly squeezing the life out of their online business. To meet the SPAM challenge most ISPs have set up SPAM filters that are so powerful that they quite often filter out mail that has been requested, especially mail of the massive opt-in kind. This has meant an increasing number of bounces and undeliverable mail.

With the arrival of blogs there was an easy way out of all this anxiety. Ezines could easily be posted on blogs and no ISP SPAM filter would touch it. And what is more the email aspect of feedback was not lost because readers could easily post a comment at the blog. The huge advantage over email here was that one could see another readers comment and quickly support or disagree with it. Blogs have actually revolutionized publishing the way no other tool has in the history of mankind.

So have blogs made email newsletters and opt-in email lists obsolete? The answer is a firm NO. Nothing would be further from the truth. Even when an online publisher delivers their weekly or daily content at a blog, what is the best way of sustaining and growing traffic to the blog?

Actually even with a website, there is no other more effective way of sustaining high traffic than by harvesting email addresses. This is done by offering and email newsletter or an email course of sorts. This builds up a valuable opt-in email list that you can use again and again to direct traffic to your site. You can even sell them something. As internet marketing experts often point out, the money is in the list.

This is the reason why experts advice affiliates to set up their own sites or blogs to play a key role in their efforts to market their affiliate site. This is simply because it is a huge waste to drive so much traffic to your affiliate site and end up having only a tiny fraction signing up for your affiliate program. By driving traffic through your own site, you have an opportunity to harvest emails and build up a huge, valuable targeted opt-in email list that you can still market the very same affiliate program to, later. In fact research has clearly shown that most people buy only after several repeated encounters of the same product or service.

Even with the introduction of the extremely useful blogging tool and the change of business models by many online publishers, opt-in email lists still remain the most valuable online marketing tool.
 Lois S. is a Technical Executive Writer for Website Source, Inc. http://www.websitesource.com. Her established writing skills coupled with experience in the website hosting industry have provided internet professionals with marketing, product and service ideas for many years.


How to make more money from the google adsense ads on your blog Lois S.Numerous bloggers these days are looking to earn extra cash through the google adsense ads that they post at their sites. Actually the spreading of pay-per-click ads by leading search engines in recent times to smaller sites and blogs has had a major impact on the net. Firstly it has helped to improve on the quality of content on sites as webmasters pay much closer attention to their content so as to attract the right kind of high value google adsense ads that will earn them more revenue.

Still one needs to know how to maximize on their google ads revenue. There are a number of things that you will need to do regularly to ensure that you keep earning a good regular income from google.

Check the value of keywords before posting new content

It is not too difficult to insert most keywords in your area of specialization into your article while leaving your article attractive and useful to readers. You may require the services of a writer, but this should not be a problem as online writers are very affordable.

Do not spend money buying a list of valuable keywords, this information is available for free online. Whats more in your initial experimental stage with keywords buying a list will not be a prudent thing to do. One of the reason is that there is no guarantee that your using certain keywords will automatically and quickly attract the desired high value click ads. There is no certainty in these things. However by consistently using high value keywords you will ultimately enjoy a much higher income than somebody who does not.

Here is a useful link for checking keyword values. It is an overture tool but will also give you a very good idea of what their competitors Google charge for the same keywords.

http://uv.bidtool.overture.com/d/search/tools/bidtool/

Write interesting relevant content

Writing interesting, relevant and captivating content for your website or blog will yield many useful benefits that will ultimately impact on your google adsense earnings. To start with, it is a well know fact that the longer you can keep your visitors in your site, the higher the chances of you selling them something. The same is true with clicks the longer you can keep them wandering around your site the higher the chances that they will end up clicking at some of your google ads and thus earn you something. Well written, relevant content will also make cause your visitors to return again, another vital and highly desirable reaction that makes a website successful. It is much easier to attract back a previous visitor than to win over a new one.

Having interesting and relevant copy at your site is the most effective way of attracting visitors and keeping them longer at your site. Interesting content will also cause your visitors to return again and again. All this will have a very positive impact on your google adsense earnings.

Post your content elsewhere

Posting your quality, attractive content elsewhere will increase the number of quality links leading back to your site. This will help build up the traffic to your website which should have a direct bearing on your google earnings. The higher the traffic a site has, the higher the clicks and this means higher earnings.

The position of your adsense ads matters

Do not ignore advice given by google to affiliates on where ads work best. For example posting them on the left is always better than the right because the eye attention will always be caught by the left before the right. Another good place to post ads is at the bottom of the page.
 Lois S. is a Technical Executive Writer for Website Source, Inc. http://www.websitesource.com. Her established writing skills coupled with experience in the website hosting industry have provided internet professionals with marketing, product and service ideas for many years.